Case study · Design Engineer · AI Search, Analytics.
AthenaHQ is a Y Combinator-backed AEO/GEO platform that shows brands
how they appear in AI search, then helps them become the answer AI
systems cite and trust.
The Problem
The original interface had the raw material: prompts, competitors,
citations, rankings, trends. But dense charts explained what was
happening without making the next move obvious.
The Direction
Treat AI-search presence like brand health: a score you can
understand, trust, and move.
Capture
Setup starts with a draft, not a blank form. AthenaHQ assembles the
brand profile, competitors, and prompts from public sources.
Action Bundles
Recommendations arrive as the issue, the steps, and the expected
impact, with a confidence-rated forecast and tasks split across
create, optimize, and outreach.
Performance
Every number connects back to an action, an owner, and a result.
Outcome
The product now behaves like the promise: clear signal, concrete
work, visible momentum.