Suade — case study by Wayeez Giash
Case study · Product Designer · Product, Mobile.
Suade turns the behavioral data platforms usually keep hidden into
personal insight users can understand, shape, and share.
The Thesis
Every platform studies what people read, watch, save, ask, and
revisit. Almost none return that understanding to the person who
created it.
Transparency
On Suade, every insight exposes its reasoning, and the taste profile
you build changes what comes next.
The Map
The topic map shows 15 subjects you went deep on, colored by how you
got there, branching into the paths you followed.
The Profile
Suade's profile is earned. Every sticker is generated from real
activity: paths followed, threads started, topics revisited.
Threads
After responses come in, Suade packages the thread into a data story:
ranked answers, audience breakdowns, and standout replies.
The Bet
Suade bets that the next generation of social products will win on
trust, not feature count.
More